Facebook Live Shopping VS. Facebook Live Selling: Which One Closes Sales Faster?
In today’s online selling world, live streaming has become one of the most powerful sales channels. But the real deciding factor is not just the live content itself. it’s how customers place orders.
Currently, there are two popular selling methods on Facebook:
- Facebook Live Selling (CF code ordering)
- Facebook Live Shopping
Both methods have their own strengths. The key is understanding which one fits your business best.
Facebook Live Selling: Classic and Engaging
Having customers type product codes like A1 or B2 during a live stream is still a highly effective selling method because:
- It creates excitement: Seeing product codes flood the comments makes viewers feel like products are selling fast and everyone is rushing to buy, encouraging impulse purchases.
- Customers are already familiar with it: Most online shoppers already understand how CF ordering works, so there’s no learning curve.
Things to Watch Out For
If you rely only on CF codes without a proper back-end system, admins may miss orders, record information incorrectly, or lose orders when customers type the wrong codes.
Facebook Live Shopping: Built for Speed and Convenience
Facebook Live Shopping introduces a built-in “shopping cart” experience directly inside the live stream.
Meta designed this feature to solve many problems found in live selling.
Key Advantages
- Customers can shop instantly: Viewers can browse products directly from the product list displayed on-screen without waiting for the seller to mention specific product codes.
- Less confusion: Prices and stock information are clearly displayed, reducing repeated questions and incorrect orders.
- Faster checkout process: Once customers select a product, the system automatically redirects them to Messenger to begin the payment process immediately reducing friction and shortening the buying journey.
Which One Should You Choose? Can You Use Both Together?
The secret behind high-performing stores is actually using both methods together.
You can continue using product names and CF codes to create excitement and engagement during the live stream while keeping Facebook Live Shopping enabled for customers who prefer faster self-service ordering or viewers who join the live later and miss product discussion.
However, Facebook Live Shopping helps your store look more professional while capturing additional orders from customers who value speed and convenience.
Even better, when both selling methods are connected to JST ERP, customers can either type CF codes or add products through the shopping cart, while the system automatically generates invoices through chat, simplifies payment collection, and keeps your back-end operations accurate and organized.